Partner with the world’s
finest bookmaker.

Join the Fitzdares Partner program and align with
one of the world’s most prestigious betting brands,
boasting a bookmaking heritage since 1882.

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UK Terms & Conditions

Ontario Terms & Conditions


About Fitzdares

‘Customer first’ is an overused marketing term that very rarely joins up in its execution. That is an accusation that cannot be levelled at Fitzdares. When Balthazar Fabricius, founder of Fitzdares, acquired Sunderlands in 2016, with it came over a century of heritage and bookmaking experience.

That personal service has continued with the Fitzdares brand through all of its customer touch points. Whether betting online, over the phone or simply enjoying live sport at the members only Fitzdares Club in Mayfair, Fitzdares sees customer satisfaction and retention rates more than 3x the industry standard.

The company compliments excellent customer support with leading betting provider FSB technology and a rapidly growing list of casino gaming content to ensure complete customer satisfaction and a brand that you can be proud to partner with.

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Commission Structure

Our partners benefit from cross-product commissions at 30% of Net Revenue. We only affiliate with businesses that share our passion and commitment to user experience, offering value to the customer in an increasingly impersonal sector. In return for your continued and pro-active promotion of the Fitzdares brand, we commit to ongoing payments from each of your active referrals.


Marketing tools

The personal touch extends to our partners. We are open to new and innovative ways to promote our brand and can support in the creation of bespoke offers and assets that align with your audience.


Partner Q&As

What is Fitzdares Partners?

This is the affiliate program for the sports betting and casino operator, Fitzdares. By joining, you become a marketing partner of Fitzares, which allows you to earn commission through your site(s), content and other relevant channels. For every new customer referral, you will either earn a percentage of the revenue these players generate.

How do I join the Fitzdares partner program?

Hit the “Apply Today” button and complete the form detailing your business. Be sure to give as much information as possible when it comes to the “how will you promote Fitzdares” section. All applications are reviewed on their own merits and approved where we see a clear strategic alignment with the Fitzdares brand and business objectives.

How long is the application process?

This varies based on the application but typically within 2-3 business days. You can typically expect a call prior to acceptance where our team of affiliate marketing experts will look to understand more about your business and how we can work together. On Acceptance you will receive a welcome email.

Does it cost me anything to join the Fitzdares partners program?

No, joining is free of charge. We will provide you with the royal treatment and give you all the tools you need to get started. Including links, banners, landing pages, etc.

Where can I find the Terms & Conditions?

All our terms and conditions can be found here.

How do you track referrals?

We use unique tracking tokens for each referring click to the Fitzdares site. Where the user registers within 30 days of the click and assuming that they have not come back via a new link, that token shall permanently be associated to the player account. This token allows us to identify your players and track ongoing commissions.

Can I see my referrals activity?

Our program is on the MyAffiliates tracking technology. We provide data at a player level and offer insights into betting by sport and at a casino content provider level. Data is updated daily for the previous 24hr period (UTC).

When and how do I get paid?

We will process all affiliate payments in the second week of each month once we complete all of our checks. If there is a delay to your payment, our team will notify you directly. Please note that we have a minimum threshold in place of £100. For all affiliate payments an invoice will be requested. All payments will be made via bank transfer in GBP (£).

How do I add links or banners to my site?

Within your partner account, you will see a ‘Marketing’ tab. Here you’ll find all of the marketing materials, including links and banners with your unique tracking links embedded. If you can’t find something, our team is a phone call away.

Do you offer bonus codes or co-branded landing pages?

We have a range of marketing tools available at your fingertips. Bonus codes and custom landing pages (incl. co-branded ones) availability varies per product (casino, sports, racing) and channel.

Do you offer bonus codes or co-branded landing pages?

We have a range of marketing tools available at your fingertips. Bonus codes and custom landing pages (incl. co-branded ones) availability varies per product (casino, sports, racing) and channel.

How do I reset my password?

If you forget your password, please click here to reset it. Note that new accounts will be evaluated prior to being accepted. Once your partner account has been approved, you will receive a confirmation email and will be able to log in.

How do I contact someone if I have any other queries?

If you can’t find the answer that you are looking for, feel free to reach out to us. If you are not a Fitzdares partner yet, please leave your email address an any other relevant contact information and we’ll get back to you ASAP.


Joining forces

Reading to join the world’s finest partner program? Apply today to speak with one of our experienced team members and your business could soon be benefiting from some of the industry’s leading player retention rates. T&Cs apply.

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