Head of Group Retention

Department Performance
Department Head Canada Country Manager
Hours Monday — Friday, 9 — 5:30pm.
Salary Dependent on experience

We have an experienced and dynamic team running the global business from our offices in Notting Hill and are now looking to expand our current Performance Team. The Head of Group Retention will be responsible for all aspects of our generosity strategy, working closely with senior managers from across the business, as well as multiple partners.

The role would suit someone who has some direct experience within the gaming industry, either operator or supplier side. Candidates should relish the challenge of helping Fitzdares maintain industry-leading retention rates and will be responsible for hitting key business targets, including the number of customers active in a given week, their stakes, and their encouraged margin across Racing, Football and Key Sports.

If you are enthusiastic and able to manage multiple tasks in a fast-paced environment, and perhaps most importantly love sports, betting, or gaming, this could be the ideal role for you!

Main responsibilities: 

  • Develop strategies to segment, target and retain Fitzdares members in the UK, Ireland and Ontario.
  • Collaborate with marketing, analytics and marketing agencies to create a calendar of retention campaigns around sporting events and to support the sportsbook and casino marketing activity.
  • Perform campaign management, tracking and measurement of all retention-based campaigns.
  • Provide timely and accurate reporting against core metrics, monthly budgets and KPIs.
  • Provide support to the Marketing and Performance Teams for both user acquisition and conversion tactics.
  • Keeping up with the latest trends in digital marketing and gaming.
  • Reporting on retention, including to senior management and Board.
  • Being the ‘Retention Champion’ within Fitzdares and working closely with all existing teams to improve the product and user experience.

Desired skills:

  • 1-4 years of experience working within online gaming B2B or B2C or similar.
  • Highly organised and able to work on multiple projects/workstreams simultaneously.
  • Ability to report on all aspects of business performance.
  • Proficient in MS Excel.
  • Power BI experience.

Considered as an asset for this role:

  • Marketing and bonusing experience for an online B2C operator.
  • Proficient in business intelligence (SQL and Snowflake)


  • London based, opportunity for hybrid working
  • 24 days holiday per annum + Christmas Eve
  • Company bonus scheme
  • Additional workplace benefits including pension, private healthcare and classes at a London Fitness Studio
  • Full training provided

Please send your CV and a Cover letter to 
apply now

About Fitzdares

Fitzdares is the world’s finest bookmaker and has been taking bets since 1882. With a historic focus on racing, Fitzdares was named SBC’s ‘Racing Sportsbook of the Year’ as recently as 2020. Their highly-personalised service distinguishes them from the field, complementing their slick, fast and easy-to-use digital platforms. 

Fitzdares clients can place bets more ways than with any other bookmaker, via: app, website, live chat, SMS, email and telephone. This fast, multi-channel approach allows Fitzdares to build strong relationships with clients, answer any specific questions and even debate the hot sporting topics of the day. All clients are carefully monitored by a highly-dedicated responsible gambling team to ensure a safe and fun experience.

In 2020, Fitzdares opened The Fitzdares Club in Mayfair, a home for members to watch live sport in comfort and luxury. There are nine 4K TVs across their restaurant area, bar, two private dining rooms and the dedicated ‘Racing Room’, showing any sport on demand. This year, they launched at a second location in the Cotswolds, complete with a stunning 18-hole golf course.

Please play responsibly